![]() With a total of 433 million Pinterest users, that’s an average of about 554 pins per pinner. There are over 240 billion pins saved on Pinterest (Pinterest, 2022). Some of these consist of including your brand name in the very first line of your description to get you twice the awareness and mentioning special occasions and seasons to drive ten times more awareness. It has a dedicated page with tips for businesses looking to market on Pinterest. Pinterest is also doing its part to encourage businesses to advertise on its platform. Plus, if you’re looking to boost awareness of your ecommerce brand, then look no further: four in ten Pinterest users say they use the social media platform to research brands and their products.Ĭonsidering it has 478 million monthly active users, we’re talking about over 190 million active users you could be marketing your brand to on Pinterest. Travel, wedding, party, and event ideas also draw internet users to the platform. The third most popular reason people use Pinterest is to get health and fitness inspiration. This is followed by seeking ideas for style, clothing, and beauty. The latest Pinterest statistics show that the main reason people use Pinterest is to look for home décor/design inspiration (GlobalWebIndex, 2021). Main Reasons People Use PinterestĪside from understanding Pinterest’s demographics, being aware of its users’ motives is also very important if you want to excel at Pinterest marketing. Instead of going for a hard sell and offer discounts or upsells and cross-sells, which are tactics that are best suited for the later stages of the purchase funnel, you’re better off showing them what your product can do. Getting your product and brand on their feeds will be key here. So when marketing on Pinterest, you’ll want to craft your strategy such that you’re targeting buyers who are in the early stages of their purchase process. Such a high percentage of unbranded searches is a strong indication that Pinterest users are on the platform to seek inspiration and discover new ideas. This is something to keep in mind when understanding how Pinners behave. What that means is that Pinterest users do not search for a particular brand name when browsing on the platform. Nearly all (97 percent) queries carried out on Pinterest are unbranded (Pinterest, 2019). This next Pinterest statistic will please new ecommerce owners and is proof of the need for a Pinterest marketing strategy. In 2020, the number of male Pinners increased by 40 percent year-over-year. There has been an increasing number of men signing up for the platform over the past few years. However, the tide appears to be changing and we may soon see a tilt in these Pinterest demographics. In contrast, not only do men feel less of an emotional bond with Pinterest, but they also tend to use it more practically – as a tool for visual bookmarks. Women also tend to pin more, and this higher pin rate may be due to the fact that women feel more of an emotional connection to the platform and often use it for aspirational and motivational purposes. More specifically, six out of every ten Pinterest users worldwide are female (Pinterest, 2020). Pinterest stats show the platform as a predominantly female platform, with two times as many female Pinterest users than male users. One of the main Pinterest statistics to take into consideration is the platform’s gender demographics. The social media platform turned its user growth into positive numbers in 2022, starting the year with 433 million users in the first quarter, which it sustained in Q2. ![]() The platform attributed the fall to lower search traffic due to an algorithm change by Google. The number of Pinterest users continued to dip throughout the year and closed 2021 out with 431 million users, the lowest in six quarters. The platform peaked at 478 million users in Q1 2021 before falling to 454 million the following quarter. That said, the number of Pinterest users has been mostly falling over the past few quarters. As one of the world’s most popular social media sites, Pinterest currently has 433 million monthly active users (Pinterest, 2022).Įven though this number may pale in comparison with that of social media giant Facebook (which has 2.94 billion monthly active users ), at nearly half a million, Pinterest’s reach is still pretty impressive. ![]()
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